Service principles
Hyper-personalisation
An advanced approach that enables entities to personalise the end-user's experiences.
Definition
Hyper-personalisation involves leveraging data, analytics, AI, and automation to create targeted and customised experiences.
Impact
Hyper-personalisation in the government sector can lead to better and more-targeted services that cater to the specific needs and preferences of citizens.
This can result in increased satisfaction, engagement, and trust in the government and its services.
Good Services
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Intuitiveness