Design Principles

How we work together to plan, design and measure.

Design principles are fundamental guidelines that support the development of effective, user-centered services aligned with the UAE government service principles

These principles outline best practices and approaches that teams responsible for designing and developing government services can adopt to ensure they meet citizens' needs efficiently, inclusively, and with the highest standards of excellence.

1. Adopt human-centricity

Putting people at the centre of all our work.
2. Think big

Bold, creative, and outside-the-box thinking.
3. Measure success

Best practices for developing meaningful measurement.
4. Take ownership

Commitment and accountability for actions.
5. Collaborate and grow

Encouraging entities to commit to continuous up-skilling, and working with multi-disciplinary teams.
6. Work agile

Design an agile approach for timely, flexible and tailored services.
7. Accelerate

Move with speed and agility.
8. Work efficiently

Minimise waste, reduce costs and improve speed and quality.
9. Use real-automation

Understand real-automation’s capabilities to accelerate the next generation of services.
10. Co-create with AI

Partner with AI to accelerate the design process, enhance creativity, and improve operational efficiency.
11. Platform-agnostic

Decouple service logic from user interfaces to enable delivery across any channel.